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Management
Programs

MBA Online Marketing

Doctor of Business Administration Program
The Master of Business Administration in Marketing program at the University of the Thai Chamber of Commerce (UTCC) focuses on developing modern marketing skills and knowledge to prepare students to become business leaders in the digital era. Through learning from experts and hands-on practice, students will gain valuable experience that can be effectively applied in the business world.
Registration
20251007
UTC
GreenShift – Page-Building Gutenberg Blocks
Registration Closed
Term Begins
20250801

MBA Online Marketing

Registration
20251007
UTC
GreenShift – Page-Building Gutenberg Blocks
Duration
24 เดือน
Total Subjects
12 วิชา
Total Credits
36 หน่วยกิต
For graduates of
Bachelor’s Degree

MBA Online Marketing

Management
Programs

MBA Online Marketing

DBA SQUARE Doctoral Degree
The Master of Business Administration in Marketing program at the University of the Thai Chamber of Commerce (UTCC) focuses on developing modern marketing skills and knowledge to prepare students to become business leaders in the digital era. Through learning from experts and hands-on practice, students will gain valuable experience that can be effectively applied in the business world.
Registration
20251007
UTC
GreenShift – Page-Building Gutenberg Blocks
Registration Closed
Term Begins
20250801

Details

Duration
24 เดือน
Total Subjects
12 วิชา
Total Credits
36 หน่วยกิต
For graduates of
Bachelor’s Degree
Program Details

MBA Online Marketing

Program Name
MBA Online Marketing
Master of Business Administration in Marketing

Degree
Master of Business Administration (M.B.A.)

Credits
Total Credits for the Curriculum 36 credits
Total Credits for the Curriculum 36 credits

For graduates of
Bachelor’s Degree
Program Focus Areas
Digital Marketing Analytics
Focuses on learning both theory and practice in Digital Marketing and customer data analytics to understand consumer behavior
Strategic Marketing
Emphasizes strategic planning that keeps pace with consumer behavior and new trends to create business opportunities
Brand Management
Covers strategic brand building, new product development, and collaboration with Media Agencies
Content Marketing
Learn how to professionally design Content Marketing on online platforms and understand the workings of SEO and SEM
Consumer Behavior Trends
Focuses on self-development to become well-informed and able to regularly update marketing news and trends
1.) Foundation Courses
MO 501
Business English
(Business English)
MO 502
Fundamentals of Economics
(Fundamentals of Economics)
MO 503
Fundamentals of Business Finance
(Fundamentals of Business Finance)
MO 504
Business Environment Tools for Business Analysis
(Business Environment Tools for Business Analysis)
MO 505
Fundamentals of Computer and Programming
(Fundamental of Computer and coding)
2.) Core Business Courses
MO 511
Applied Business Economics
(Applied Business Economics)
MO 512
Organizational Behavior and Management
(Organizational Behavior and Management)
MO 513
Marketing Management
(Marketing Management)
MO 514
Finance for Business Decision
(Finance for Business Decision)
MO 515
Strategic Management
(Strategic Management)
3.) Major Courses
MP 521
Consumer Behavior Analysis
(Consumer Behavior Analysis)
MP 522
Marketing Strategy and New Product Development
(Marketing Strategy and New Product Development)
MP 523
Digital Marketing
(Digital Marketing)
4.) Elective Courses (3 courses)
MP 531
Brand Management for Digital-Market Leader
(Brand Management for Digital-Market Leader)
MP 532
Distribution Channel Management in Online Marketing
(Distribution Channel Management in Online
Marketing)
MP 533
Integrated Marketing Communication Strategies
(Integrated Marketing Communication Strategies )
MP 534
Service Marketing Strategies and Customer Relationship Management
(Service Marketing Strategies and Customer
Relationship)
MP 535
Retail, Wholesale and Logistics Management
(Retail Wholesale and Logistics Management)
MP 536
Marketing Analytics
(Marketing Analytics)
MP 537
Marketing Research
(Marketing Research)
MP 538
Significant Issues in Marketing Management
(Significant Issues in Marketing Management)
5.) Independent Study
MJ 691
Independent Study
(Independent Study)
Instructors
Associate Professor Dr. Thanawat Polwichai
Rector, University of the Thai Chamber of Commerce
Associate Professor Dr. Thanawat Polwichai
Rector, University of the Thai Chamber of Commerce
Associate Professor Dr. Thanawat Polwichai
Rector, University of the Thai Chamber of Commerce
Associate Professor Dr. Thanawat Polwichai
Rector, University of the Thai Chamber of Commerce
Frequently Asked Questions
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Real experiences from

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Benefits that students will receive from online learning with UTCC
Benefits that students will receive from online learning with UTCC
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